I just had a look at the user traffic stats for a site I’m working on and I noticed the keyword  BOSE PORTABLE SOUNDDOCK bought us 127 visitors for the BOSE PORTABLE SOUNDDOCK page which we are not promoting at the minute.

I’ve seen the keyword up in the traffic stats every now and then and today it reminded of something that the owner of Syndicate Kahuna said

When Google start giving you traffic for a keyword that your not actively targeting

• Pay attention
  
• Do the research on the search volume possible on that keyword
• If its viable start building keyword anchored backlinks to that page

So I starting doing some investigating…

I typed BOSE PORTABLE SOUNDDOCK into a google search

and couldn’t see the site anywhere in the top 100 results

I ended up finding it at result 166

But it made me think why did these visitors go through that many search results and then click on the site in questions meta title in the SERP

This prompted me to go back to my traffic stats program which allows me to track the exact url google sent the visitors via and this is where it got interesting.

I copied and pasted the URL I got from my traffic stats into my browser and found the site at the search result position of 54

Now I know I can impove the SERP position with my link building tactics but what I want to know is

Why are 2 different URLs been used by google for the same keyword search with 2 different search results?

Google link for result 166 ( This the the result as this is being written so it subject to change )

Google link for result 54 ( This the the result as this is being written so it subject to change )

Do a Ctrl F and type in bid-u-like.co.uk you might also need to have your search setting set to 100 results per page.

Page in question BOSE PORTABLE SOUNDDOCK

I would love to get some real feedback on this topic so leave your thoughts on the subject and help me get this out there by using the tweet this button at the top of the post.

Thanks in Advanced.

Related posts:

1. Tricks For Keyword Anchor Words
2. What’s Google’s Insights For Search all about
3. Get Real Time Quality Scoring With Google Adwords
4. How to Make Money with Google Adwords
5. We’re going to need Keyword targeted articlez

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