September 6, 2008

How SEO Impacts Search Engines and Websites

You may have heard that great web design helps with SEO (search engine optimization). The better designed the website is, the higher ranking in search results your website will be. The idea behind SEO is that you use certain keywords in your web pages, to generate traffic. When someone types in a keyword you use, your website shows up in search results.

 

This is why when you type in a keyword or keyword phrase into the search field; you will see a bunch of websites show up. These websites show up because they used the right keyword extensively throughout the one web page or throughout the entire website. In fact, if you click on one of those website links, and use the Source function under View on the menu bar, you will see what keywords are used for that particular page.

The main factor with SEO is the proper use of keywords and how many of them are used on a web page. The more keywords show up the better ranking you will get. But you don’t want too many keywords, or the search engines may think you are spamming the keywords. Instead, you would use a keyword density of maybe 3% to 5%. This means for a web page that contains 400 words, every 50 words or so will be the keyword or keyword phrase.

You create a well designed website and used the correct keyword or keyword phrase. You then submit the website to search engines. How do you know you are actually getting the traffic you should be getting? You could use certain tools to manually monitor the search engines. But why do that. The better way is to allow us to help you.

We can put together a free SEO report with tips and improvement suggestions from a real person. This way you can find out if your website is showing up and how much traffic you are getting.

SEO does not depend on PPC (Pay-per-click) for ranking. But if you want to guarantee your website link will be shown in search results, you can always set up a Google Adwords account, and create campaigns. If you do this, you will have to monitor your campaigns, because if you don’t, you may find a huge payment will be waiting for you to pay. You need to monitor your campaigns so you will know what keywords are performing the best, so you can eliminate the poor ones. To monitor your campaigns, you have to log in everyday. This can be time consuming. What better way to work with your campaign than to allow us to help you monitor your campaign for you. We can provide a free report that shows the status of your campaign. With this free report, you also get a checkup with tips and improvement suggestions. And you get it from a real person.

Although we provide a free SEO report and free Adwords check, you are under no obligation whatsoever to do business with us.

SEO can be tricky if you do not know what you are doing. This is why you have to learn what SEO is and how it works with search engines. This way you can stay on top of the game.

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