If you want the media to pay attention to your press release, it must be written like a newsworthy event, not like some kind of advertisement. Reporters and editors receive hundreds of press releases every day; as such you only have a few seconds to grab their attention. For this reason, you must follow a standard when writing your press release.

When you start your release, use an attention-grabbing headline. This is important. If your release is not written with a good headline, no one will read it. When you write the first paragraph, answer the questions who, what, where, when, why, and how. By following this format, you’ll be able to cover every aspect of your story. This way your story will be interesting and informative.

When writing the body of the release, keep the story interesting. If you don’t, those who read it will give up and throw your release away. Do your best to avoid using any language that is not appropriate, like hype, big words, and adjectives. Just give the facts and that’s it. While writing the release, focus on benefits. Explain what problems you can solve for your customers or website visitors. Be sure to backup what you say with facts and statistics. To really get ahead of your competition and get noticed by the media, think about sending a press kit. Your press release kit will consist of a letter, press release, business fact sheet, your biography, samples, photos, company literature, and your business card. If you sell a certain product on your website, why not include a sample so the media will know what you sell. That is a real good attention grabber.

For those who do not know how to write press releases, writing any type of press release will be hard to accomplish. If you are one of these, you do not need to worry. We will create a genuine press release for you, based on content of your website and it will be distributed among free press release submission sites. To learn more about this, just contact us by going to the form below and we’ll take care of your submissions for you.

Beside writing and submitting your press release, you can also submit your website to search engines. This way you also get traffic to your website. But in order to know if it is doing any good, you have to keep track of it. This can be time consuming. The best way around this is to allow us to handle this for you. We can monitor your traffic, by providing you with a free SEO report. The free report will have tips and improvement suggestions from a real person. This way you can find out if your website is showing up and how much traffic you are getting. Go to the form below to obtain a copy of your free SEO report.

Also, consider Adwords. Although this is PPC, it still can help you gain traffic to your website. The only downside is it costs money. If you don’t keep up with it, you will end up paying a lot. Don’t let this happen. We can help monitor your campaign and provide you a free report that shows the status of your campaign. With this free report, you also get a checkup with tips and improvement suggestions. And you get it from a real person. Just go to the form below to learn more.

Although we provide a free SEO report, a free Adwords check, and handle article directory submissions, you are under no obligation whatsoever to do business with us.

Related posts:

1. How to Write an Effective Press Release
2. Press Release Submission helps Improve your Site’s Position
3. Importance of Keywords in Building Links
4. How to Increase Your Exposure Using Social Marketing
5. How to Promote Your Site by Writing Articles

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